Hype Studies is an emergent, transdisciplinary research arena aimed to investigate hype as a powerful and pervasive phenomenon that influences economic trends, political agendas, media narratives, and technological developments.
We are a group of researchers and designers exploring how hype is a thing that does things. As a force composing and affecting attention, markets, politics, feelings, imagination, matter and knowledge, time and space. The Hype Studies group organises the first international Hype Studies Conference the 10-12 of September 2025, in Barcelona
